BigBad | Simon & Mary: BE COOL
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Simon & Mary: BE COOL

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Simon & Mary: BE COOL

Possibly one of my favourite brands out there, Simon & Mary  has just released their latest collection. Updating some of their classics and old favorites, this range promises to perfectly punctuate your look this season. BE COOL takes an anti-war spin on their silhouettes as well as using the old green army toys with a twist. Working with renowned Chinese illustrator, Abei, their latest lookbook and illustrations carry a much deeper meaning and social message.

 

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There is something very special about trendy brands that not only offer the world some dope products but important commentary. Living in this rather uncertain socio-economic landscape, in a ‘post’ cold-war atmosphere and a world where slavery, war and famine is an every day reality, we need people and brands to do the right thing; inform, educate and create change for people.  As creator and owner of Simon & Mary, Dean Pozniak says “The brief was easy ,use the hats as objects in a war against war”. We all have a responsibility to change the world, Simon & Mary are doing it in their small way.

 

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Simon & Mary are excited to launch their range this week Thursday at The fabulous Moral Kiosk in Melville. Hope to see you all their in your very best headwear! 

 

 

 

 

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