BigBad | 5 trends that need to die NOW
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5 trends that need to die NOW

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5 trends that need to die NOW

I am so tired girls! I am tired of how you take your beautiful selves; your personality, passion, attitude, sass and package it all in the same way! A quick glimpse around and you will see what I mean. Trends have overtaken our logical thinking. Fashion is supposed to be an extension of ones personality thus it seems to me we all have the same personality? My theory on this is the issue of Fast Fashion, our obsession with Instagram models, celebrities, and bloggers and our obsessive comparison ‘disorder‘. Nothing is as stylish as being unapologetically you. Having said that, I don’t blame you for all wearing the same trends… I blame fast fashion for making you believe that if you are not wearing the latest trends, you’re unworthy. Fast Fashion is an industry that thrives on stealing idea’s from the underdog, taking advantage of said underdog and playing on your insecurities. Read any fashion website and you will realise how these Fast Fashion Houses copy street style- it used to be the opposite way round. I need you to realise the power we have as choice makers within the world of fashion. The sooner these Fast Fashion Houses realise we are not falling for their tricks, the sooner they will start to create more original garb and not steal looks or designs from truly brave and original designers ( writes I, while sitting in a Zara dress) .


One of the many beauties of being female is the vast choices we have in both local and international fashion, so why on earth are we wearing the same thing?  Big Bad Wolf wants you to take a step into the ‘unknown’ and allow these basic-ass-bitch-trends to die along with our insecurity to ‘fit’ in ( because that’s the quickest way to disappear). So Big Bad Wolf has decided to make a list of the 5 trends which need to die NOW and give you some inspiration as to how to change things up and stand out in a crowd.


The Choker

Firstly it’s unflattering AF, secondly EVERY SINGLE GIRL wears one and thirdly it has become the staple accessory for the ‘Basic Bitch‘ a term that also needs to die this year ( however I’ve used it obsessively in this article). There is always a moment for a good choker in life (the bedroom) but in fashion this trend has overplayed itself in every which way possible. Fuck Topshop and their choker obsession and lets swap a choker for some jaw dropping earrings or necklaces that perfectly shape your décolletage. Unless you are too obsessed to let it go, then at least play around with it and create something innovative.




Here are but some local Jewellery designers to make you stand out in a crowd: Pichulik ; Philippa Green ; Ida Elsje ; Black Betty Design ; Famke


The Pussy-Pelmet Shorts

This is a tough one as I have fallen victim to this trend too. The denim shorts ( which are more like denim thongs these days) are everywhere and are on everyone. I am a little more accepting of them when you look like Gisele Bundchen and flaunting your sexy self on the beach, but when it comes to parties, festivals and the streets of Jozi? Lets shake this trend away.  So, switch it up a bit with some flirty mini sundresses, skirts or the oh-so stylish harem shorts. No need to hide your sexy legs, lets just be a little more original no?


Here are some local stores and designers help you find something special: Star Showroom ; MaXhosa by Laduma ;  Rich Mnisi


 Bralette’s as tops

WTF has happened to our class as a society? It is so easy to be sexy ( and sex away) but do we need to slap our sex in everyones face? I am all about showing off the female form in the best ways possible, but this is just unflattering (and rather crude) especially when worn to a smart dinner party (something I bore witness to). My favourite part of my body is my décolletage, yet I don’t wear lingerie as clothing as there are so many more fashionable and creative ways to show it off . So ladies lets be chic about it.



Some more local designers to keep you Chic AF: Revolt Clothing ;  Convoy ; Parooz Fashions ;



White girls, I am not even going to get into the whole  appropriation of culture debate when it comes to you wearing your hair in braids. I’ll just start with this, WE CAN SEE YOUR RED SCALP and we don’t want to. Like the choker, this look has become the epitome of the ‘ Basic Bitch’. Ladies of all colours, shapes and sizes lets be a little more accepting and embrace our natural hair in all its wondrous glory. If not, here are some hairstyle inspirations.



 Festival Fashion

Flower crowns, braids, bralette’s, face jewellery, crochet bikini’s and the too-short shorts. It seems as if Coachella spread like the black plague and all the young girls fell victim to it. Once again America has indoctrinated our sense of original style and served us a platter of pseudo-hippy Bullshit. I know the new festival-style-parties aren’t going to die out anytime soon, but these bad trends can… here is some inspiration for that next party.


Shop at Stefania Morland ; SelfiVintage Zionist


I Love you all no matter what you are wearing, but I just want you to realise the beauty and the power of standing out in a crowd. You are a brand…’Be abnormal; being normal is too predictable for your brand’. <3 




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